Chapter 2
Cut through the data clutter. We’ll show you how to track what matters so you can stop wasting money and start optimizing your spend for real returns.
What You'll Learn: A primer on ad analytics, interpreting key performance indicators, and making data-driven decisions. Includes an introduction to tracking tools like Facebook Pixel.
Introduction to Ad Analytics
Interpreting Key Performance Indicators
Data-Driven Decision Making
Introduction to Tracking Tools and Facebook Pixel
Transformation: Become proficient in reading and acting on data insights to refine and improve ad campaigns continually.