Chapter 2
Get down to the nitty-gritty of who your customers really are and how to talk to them. This isn’t about casting a wide net; it’s about precision targeting for better results.
What You'll Learn: Acquire analytical skills to dissect your market, understand your audience deeply, and tailor messages that speak directly to them.
Identifying and Understanding Target Markets
Creating Buyer Personas
Tailoring Messages to Audience Segments
Transformation: Learn to create detailed buyer personas and segment your audience for targeted and effective advertising.