Objective: Increase brand awareness and drive loan applications among international postgraduate students studying in North America.

Challenge: Prodigy Finance sought to elevate its visibility and generate applications through a focused 3-month campaign. The goal was to enhance brand recognition while converting leads into qualified loan applicants.

Solution: I implemented a comprehensive multi-channel marketing strategy that included email nurturing, lead generation ads, organic and paid social media efforts, live social media events, and retargeting ads. These tactics were carefully crafted to guide prospective students through their journey from awareness to application.

Results: The campaign reached an audience of 1.3 million, generating 642 high-quality leads and resulting in 75 loan applications. The combined efforts not only increased Prodigy Finance’s brand visibility but also successfully converted interest into tangible loan applications, making the campaign a notable success.