Mission College
Mission College is a public two-year community college located in Santa Clara, California, at the heart of Silicon Valley. It offers a diverse range of academic programs and is known for its strong connection to the local tech industry.
Objective: Increase student inquiries and engagement by showcasing authentic student experiences through a multi-channel marketing campaign.
Challenge:
Mission College aimed to enhance awareness and attract prospective students by presenting relatable and engaging student experiences. The goal was to drive interest and inquiries by highlighting the real-life academic journeys of current students.
Solution:
I executed a multi-channel marketing campaign that combined organic and paid social media ads, live student story sessions on Facebook and Instagram, and a sponsored article to maximize reach and engagement.
Results:
The campaign achieved significant success:
350,923 impressions
25% increase in overall inquiries
This integrated approach effectively showcased Mission College’s vibrant student community and significantly increased student interest and interactions.
Client Testimonial
“I love working with Mildred and the Study in the USA team. The team is professional and wonderful to work with. I am the only person who does outreach and recruitment of international students at the college, so my resources are limited like many others. Mildred and her team make it easy for me to do my job. They create high-quality marketing content, allow me to review and edit, and then push out the content. They are efficient and effective. I am extremely pleased with my experience working with Study in the USA. Their high level of service for a small institution like Mission College – we do not have a lot of human resources for recruiting international students – has significantly boosted our engagement and inquiries.” — Chigusa Katoku, Director of International Programs of Mission College
