Objective: Increase student inquiries, applications, and enrollments through a strategic marketing campaign aimed at attracting prospective students and highlighting the college’s programs and opportunities.

Challenge:
Lane Community College aimed to enhance its visibility and drive interest among potential applicants. The objective was not only to increase student inquiries but also to boost applications and final enrollments. The college needed an impactful campaign that would resonate with prospective students and effectively communicate the value of its programs.

Solution:
We launched a multifaceted marketing campaign that integrated organic and paid social media ads, targeted email marketing, and compelling content. This approach was designed to elevate the college’s profile, encourage inquiries, and drive applications and enrollments.

Results:
The campaign delivered impressive results:

• 250,000 impressions, significantly raising the college’s profile.

• 864 inquiries, reflecting a strong initial interest from prospective students.

This comprehensive marketing strategy effectively captured the attention of potential applicants and supported Lane Community College’s goals of increasing both applications and enrollments.