ETS TOEFL
Objective: Amplify awareness and engagement for the TOEFL test among prospective students and educational institutions on a global scale.
Challenge: Despite TOEFL's critical role in international education, the test needed greater visibility and deeper engagement with students preparing for higher education in English-speaking institutions.
Solution: As the driving force behind the promotion, I spearheaded the marketing efforts for a highly successful live Facebook sessions in partnership with TOEFL and Oxford Communications. By implementing a strategic campaign leveraging targeted social media ads, influencer engagement, and dynamic content, we attracted a wide audience. The session featured real-time discussions with students, alumni, faculty, and admissions experts, illustrating how TOEFL has empowered their academic journeys.
Results: The live sessions achieved a remarkable 1,338% return on investment (ROI), surpassing expectations. It dramatically boosted TOEFL’s visibility and established the test as a crucial tool for international students, leading to significant engagement and long-term brand growth in the educational sector.
ETS TOEFL is a widely recognized standardized test designed to measure the English language proficiency of non-native speakers aspiring to enroll in English-speaking universities and colleges. The test is crucial for students seeking to demonstrate their language skills and meet admission requirements for higher education institutions.
Client Testimonial
“We have very much appreciated the work of Study in the USA team in this past couple of years; the ETS TOEFL client feels truly valued by your partnership and our team consistently comments on how Study in the USA goes above and beyond for them.”
– Jules Abraham, Vice President, Director of Integrated Media Services, Oxford Communications, Agency of Record for ETS TOEFL