Objective: Drive a substantial increase in student inquiries and enhance overall brand visibility through a comprehensive marketing campaign.

Challenge:
Dominican University sought to significantly boost student inquiries and elevate its profile among prospective students. The goal was to create a high-impact campaign that would effectively capture attention, engage potential applicants, and highlight the university’s unique academic and community benefits.

Solution:
I crafted a dynamic marketing campaign that integrated targeted organic and paid social media ads, strategic email outreach, and compelling content marketing. This multi-faceted approach was designed to maximize reach, foster engagement, and drive meaningful interactions with prospective students.

Results:
The campaign delivered outstanding results:

• 1,781,933 impressions, significantly increasing the university’s visibility.

• 15% increase in overall inquiries, demonstrating a substantial boost in engagement.

This strategic marketing initiative successfully amplified Dominican University's presence, generating significant interest and positioning the institution as a top choice for prospective students.